The story of Jjust Group begins with its founder, Jackky Bhagnani, an actor, producer, and entrepreneur who believed that India needed a truly homegrown entertainment ecosystem—one that could celebrate creativity at every level, nurture fresh talent, and still compete with the best in the world.
In 2019, he launched Jjust Music with a simple but powerful idea: to create a platform where independent artists and new voices could find space beyond Bollywood’s mainstream. The label quickly struck a chord, delivering chartbusters while becoming a trusted stage for original and diverse talent.
What started as a passion project in music soon began to evolve into a larger creative universe. Jackky envisioned Jjust not just as a company but as a cultural movement— an umbrella that could house music, films, kids’ edutainment, digital storytelling, live experiences, and brand partnerships. With this vision, Jjust grew into a 360- degree media and entertainment group, designed to inspire, engage, and connect with audiences across generations.
One of India’s youngest and most dynamic entertainment entrepreneurs, Jackky Bhagnani has transformed Puja Films into a cinematic powerhouse and is now shaping the future of media and entertainment with Jjust Group.
A credible force in the industry, Jackky has an instinct for spotting fresh talent and giving them their first big break. He has collaborated with artists such as The Doorbeen, Vishal Mishra, Darshan Raval, Prakriti & Sukriti Kakkar, Jasleen Royal, Lijo George & DJ Chetas, RVD, and Lekka, shaping them into tomorrow’s stars. Always in tune with global trends and emerging sounds, he brings a future-focused vision and strategic insight to every venture.
With Jjust Group, Jackky is building more than just a platform—he is creating a multifaceted entertainment ecosystem. From music and films to digital storytelling, live experiences, and branded content, the group champions innovation, nurtures talent, and delivers culturally resonant content that connects India to the world.
Today, Jjust Group stands as a new-age entertainment and media powerhouse, rooted in India but with a global outlook. Its strength lies in its ability to merge creativity with culture, innovation with impact, and local insight with global storytelling.
From music and films to digital-first content, branded IPs, and live experiences, Jjust Group is shaping how audiences consume and experience entertainment.
The group’s mission is clear: to create content and experiences that last beyond screens, spark cultural conversations, and build connections that transcend borders.
At Jjust Group, our vision is to take Indian creativity to the world—crafting stories, music, and experiences that transcend borders while staying rooted in culture. As we expand, we are committed to driving innovation in media and championing inclusion in entertainment— empowering diverse voices, building world-class IPs, and redefining India’s presence on the global entertainment stage.
We’re a team of creatives who are excited about unique ideas.